Traditionally, the sole objective of any firm has been to maximize shareholder value. However, there is now an open debate as to whether firms have an obligation to consider other stakeholders as well.
The Undergraduate Family Business Club took a trek to Apex Nurseries, in Apex, NC. A wholesale nursery, Apex Nurseries was founded in 1918. Ragan Copeland, UNC ’24 (far right) is a 5th generation family member.