Traditionally, the sole objective of any firm has been to maximize shareholder value.  However, there is now an open debate as to whether firms have an obligation to consider other stakeholders as well.
The Undergraduate Family Business Club took a trek to Apex Nurseries, in Apex, NC. A wholesale nursery, Apex Nurseries was founded in 1918. Ragan Copeland, UNC ’24 (far right) is a 5th generation family member.
Caroline Lindley has returned to her roots – roots that grow deep in the Carolina soil thanks to her family business and two UNC Kenan-Flagler degrees.
Andy Moore has childhood memories of running around his father’s restaurant causing some disruption and always trying to help. Now, this MBA student has a different role in the organization.